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An exec for Virgin Megastores USA says that Microsoft's dropped the ball when they decided to hand out Xbox 360s to a bunch of celebrities who will never play them when the company's hardcore fanbase was going without because of stock shortages.

The backlash from gamers unable to get hardware has started, mainly due to the continuing images of celebrity ‘gamers’ like Paris Hilton being given Xbox 360s while there is a distinct shortage available to buy.

Personally I would query the strategy of the worldwide launch: the world didn't ask for it, nor expected it and as such Microsoft gave themselves a huge task. If they are able to meet demand by Christmas they will have pulled off a feat no other format holder has ever managed.

I couldn't agree more. Trite photos of Paris Hilton fondling your product for pay are great when there's no demand, but not so nice when gamers can't get what they want.

Time Celeb 'Gamers' Were Forced to Wait [Next-Gen]

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