Friday, December 30, 2005

Disney applies ESPN model to broadband strategy (Reuters)


The cast of 'Desperate Housewives', Felicity Huffman, Marcia Cross, Teri Hatcher, Eva Longoria and Nicolette Sheridan present at the 57th annual Primetime Emmy Awards at the Shrine Auditorium in Los Angeles September 18, 2005. ESPN parent the Walt Disney Co is out to replicate its success in the broadband Internet market as it pursues on-demand delivery of content ranging from sports and news to hit TV shows like 'Lost' and 'Desperate Housewives.' (Robert Galbraith/Reuters)Reuters - For years ESPN has thrived as one of the most lucrative franchises on U.S. cable TV, commanding high license fees for the loyal viewers who expect to see the sports network in their basic subscription packages.




[via Yahoo! News: Technology News]

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